New agency, ads for Esprit

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Esprit de Corp., San Francisco, hired AG Worldwide, New York, to handle a $10 million campaign for its spring 2001 collection. Print and outdoor ads will break in April. Esprit had been dark for the last season, while a new management team headed by Chairman Joseph Heid reorganized the product line. The brand's last ads, which broke last year, where handled by Toth Design & Advertising, Concord, Mass.

Copyright November 2000, Crain Communications Inc.

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