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AGENCY CLAIMS TDI HAS MONOPOLY

By Published on .

New York ad agency Forman Cohen Walsh has slapped Transit Displays Inc. with an antitrust suit, claiming the CBS-owned company has monopoly control of that city's moving-transit media space.

Filed July 24 in U.S. District Court, the suit named as defendants TDI and David Neglio, former owner of Omni Transit, a bus media agency acquired by TDI in April. Omni handled media for the Grayline, Academy and Atlantic Express bus lines, and Mr. Neglio also had a business partnership with David Forman of Forman Cohen Walsh that included a fleet of 40 double-decker tour buses owned by N.Y. Apple Tours.

The suit maintains the acquisition "gives TDI almost 100% of the market"-defining the market solely as buses-and also alleges "negligent misrepresentation" in the previous business partnership.

Mr. Forman "has plenty of advertising opportunities in New York beyond the buses," countered Jodi Yegelwel, senior VP-marketing at TDI, citing airport bus companies Carey and Olympia Trails; N.Y. Waterway city shuttle buses; bus shelters; the subway; and standard outdoor sites.

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