Agency.com completes investment in London Web shop

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Agency.com, New York, finalized a minority investment this week in the London offices of Online Magic, an interactive company half-owned by DDB Needham Worldwide that has offices both in New York and London. Omnicom-affiliated Agency.com, which last year opened a London office to service client British Airways, plans to use the new relationship to help it build business abroad. Agency.com has clients such as Allied Signal, Sun Microsystems, GTE and MetLife. Among Online Magic's clients are BMG Interactive, Boots the Chemists, Hewlett-Packard Co. and Showtime Networks.

Copyright June 1997, Crain Communications Inc.

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