files expected IPO

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Most Popular filed Sept. 3 for an initial public offering of stock to raise up to $75 million. Omnicom Group and its Internet subsidiary, Communicade, will continue to hold 49.9% of the interactive shop's stock., the No. 3 shop on Ad Age's Interactive 100, reported a 1998 loss of $1.8 million on revenue of $26.5 million. On a pro forma basis adding in acquisitions, lost $10.6 million on revenue of $70.9 million last year and $4.7 million on revenue of $41.8 million in the first half of 1999.'s largest clients are British Airways, Compaq Computer Corp. and Sprint Corp.

Copyright September 1999, Crain Communications Inc.

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