The joint venture unites two companies that are both associated with Omnicom Group.
Clemenger is minority-owned by Omnicom through the BBDO Worldwide network, while Agency.com is part of Seneca Investments LLC, a new e-services company jointly owned by Omnicom and investment firm Pegasus Partners II.
The new company will offer interactive strategy, branding and technology and has an additional office in Melbourne, Australia. -- Adrienne Mand
Copyright May 2001, Crain Communications Inc.