Agency founder McCall and wife die in Albania

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Ad agency founder David McCall, 71, and his wife, Penny, 57, died April 18 in a car accident while on a relief mission in Albania. Mr. McCall began his ad career in 1951 in the mailroom of Young & Rubicam. From there, he moved to Ogilvy & Mather, where he eventually succeeded founder David Ogilvy as chief copywriter. In 1961, Mr. McCall left O&M to found McCaffrey & McCall. Among Mr. McCall's achievements he is credited with the creation of "Schoolhouse Rock," a series of animated educational segments for children. Most recently, he was a partner in New York communications company Shepardson Stern & Kaminsky. Bad weather and road conditions may have caused the fatal crash in Albania; another relief worker and an Albanian driver also died in the accident.

Mr. and Mrs. McCall were en route from Tirana to Kukes, the primary reception point for Kosovar refugees. The McCalls, for years involved in humanitarian efforts around the world, were in Albania as part of a mission for Refugees International. The McCalls were board members of the group, and Richard Holbrooke, chairman of Refugees International and the U.S.' special envoy to the Balkans, said the board of the humanitarian group had asked Mr. McCall to succeed him as chairman. Mr. McCall is survived by six sons, six grandchildren and a step-daughter.

Copyright April 1999, Crain Communications Inc.

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