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New agency for Gulden's mustard

Published on .

International Home Foods, Parsippany, N.J., moved its Gulden's mustard account to Northlich Stolley LaWarre, Cincinnati, from Y&R Advertising, New York. The brand spent less than $1 million last year, according to Competitive Media Reporting, but the win is significant for the smaller agency, which has been acquiring a roster of bigger-name advertisers, most prominently Procter & Gamble Co. and H.J. Heinz Co.'s Star-Kist unit. IHF spent $38 million in measured media for the first nine months of 1997, CMR reported.

Copyright March 1998, Crain Communications Inc.

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