The Greater Miami Convention & Visitors Bureau is considering shutting down the city's visitation centers outside the state to put more money into advertising and public relations. Bureau President Merrett Stierheim told the Florida chapter of the International Advertising Association that Miami tourism is down over last year and noted that Caribbean destinations outspend the city "100-to-one" in marketing. The bureau also will consider asking for new forms of taxation to boost its current $1.5 million advertising budget, he said.
Nike ad tops One Show
Wieden & Kennedy's Amsterdam office took Best of Show and a Gold Pencil for its Nike ad, "The Wall," at the One Club's The One show awards ceremony Wednesday night in New York. The agency's Portland office picked up three golds for two Nike spots and one ESPN ad. Goodby Silverstein & Partners, San Francisco, claimed eight Pencils, including two gold and two silver awards for TV and print ads for the Norwegian Cruise Line, in addition to a bronze and a silver for Isuzu Motors and the California Fluid Milk Processors Advisory Board.