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Agency pitch heats up Camp Interactive show

Published on .

The agencies pitching for a hypothetical $1 million account at Camp Interactive last week understood that even though the billings weren't real, the exposure was--and could have a big payoff.

That's why executives from Modem Media-Poppe Tyson and Think New Ideas spent weeks creating interactive marketing proposals for Energize Drinks Co., a fictitious client seeking an agency to launch an online campaign for its TrailAde sports drink.

For more on this story, see INTERACTIVE

Copyright August 1998, Crain Communications Inc.

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