Agency pitch heats up Camp Interactive show

Published on .

The agencies pitching for a hypothetical $1 million account at Camp Interactive last week understood that even though the billings weren't real, the exposure was--and could have a big payoff.

That's why executives from Modem Media-Poppe Tyson and Think New Ideas spent weeks creating interactive marketing proposals for Energize Drinks Co., a fictitious client seeking an agency to launch an online campaign for its TrailAde sports drink.

For more on this story, see INTERACTIVE

Copyright August 1998, Crain Communications Inc.

In this article:
Most Popular