Agency report forms due soon

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Questionnaires for Advertising Age's 57th annual Agency Report were mailed at the end of December to U.S. and non-U.S. agencies, the contents of which will provide data for multiple rankings in the Agency Report slated for April 23, 2001, and in subsequent reports on agency specialties throughout the year.

Questionnaires for media specialist companies and independent agency networks were mailed this month.

The Agency Report will rank the top U.S. brands and the leading consolidated agencies and ad organizations. Rankings also will include healthcare and multicultural shops, international agencies from more than 120 countries, PR firms and media specialist companies.

All forms except for the independent agency networks carry a February deadline. The independent agency networks form is due in March.

Interactive agencies will be ranked in Ad Age's Interactive Media & Marketing section on May 7; marketing services agencies will be ranked in an AA special report on May 21; and Ad Age's B to B publication will rank business-to-business agencies in a June 25 issue. Ad Age Global's June issue will carry rankings on agency networks by global regions and list independent agency networks.

Should your agency or organization not receive a form, you may obtain one by contacting Philip Montgomery-Fleming at pfleming@crain.com or 312-649-7787. Forms as PDF documents are available at the Ad Age Web site at (www.AdAge.com/arq). And for the first time, the main agency form can be downloaded as an interactive Excel document.

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