Kmart Corp., Troy, Mich., will break its back-to-school ad campaign on Aug. 6--the first effort by its new agency Campbell Mithun
Esty, Minneapolis. The three 30-second spots carry the theme "Today's Kmart. Everything we do is built around you" and are tagged "Savings, selection, solutions." The spots will run on network and cable TV and are backed by weekly circulars.