Agents Inc., the MIT spinoff specializing in intelligent agents, changed its name to Firefly Network and began licensing its tools to companies including Reuters NewMedia, Yahoo! and Ziff-Davis Publishing Co.'s ZD Net. Agents is the creator of Firefly
, a Web site that uses agents to help users find music and movies of interest to them. The new software will give consumers their own personal Firefly agent and offer businesses a way to personalize communications.