Agents is the creator of Firefly, a Web site that uses agents to help users find music and movies of interest to them. The new software will give consumers their own personal Firefly agent and offers businesses a way to personalize communications and build online communities.
2015 is a banner year for moviegoing and cinema advertising. North American box office sales are well on the way to topping the $10.9 billion record set in 2013. Even so, some analysts question whether the silver screen can continue to deliver a golden opportunity for marketers who want to advertise at the movies. Here are seven top myths about moviegoing and why savvy marketers know to ignore them. Brought to you by NCM -- America’s Movie Network.Learn more