Agents is the creator of Firefly, a Web site that uses agents to help users find music and movies of interest to them. The new software will give consumers their own personal Firefly agent and offers businesses a way to personalize communications and build online communities.
As technology permeates every aspect of marketing, IT is quickly becoming a strategic partner to the marketing team -- or it should be. All too often, IT and marketing are facing off rather than working together. Here’s what marketers need to know to work well with the tech team. Brought to you by Rackspace.Learn more