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AHP looks for interactive AOR

Published on .

Health-care and food marketer American Home Products Corp. is the latest leading national advertiser to seek an agency of record for interactive media. American Home has apparently limited the search to its core agencies, including Young & Rubicam, McCann-Erickson Worldwide, Partners & Shevack and Grey Advertising, all New York. Timetable for a decision is not known.

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