The planned merger of American Home Products Corp. and Monsanto Co., announced today, will create a $23 billion (sales) company joining the 19th-largest U.S. advertiser (based on 1996 data) with the 125th. Last year, AHP spent $333.7 million in measured media, according to Competitive Media Reporting. Monsanto spent $49.4 million in measured media in 1997, according to CMR. A string of ad agencies are involved, including Y&R Advertising, Grey Advertising, Lowe
& Partners SMS, all New York, and Carrafiello-Diehl & Associates, Irvington, N.Y., for AHP; and Y&R and Ogilvy & Mather Worldwide, both Chicago, for Monsanto.
Copyright June 1998, Crain Communications Inc.