Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Published on .

With the market unsteady and the battle for investment dollars heating up, Discover Brokerage Direct tries to sell online trading to middle Americans in a $25 million campaign. Black Rocket, San Francisco, won the account earlier this year from J. Walter Thompson USA, also San Francisco. Discover is a unit of Morgan Stanley Dean Witter & Co.
Most Popular
In this article: