Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Air France shifts to Euro RSCG

Published on .

Air France, Paris, tapped Euro RSCG Babinet Erra Tong Cuong to handle its $39.2 million global account. With the move, Euro RSCG Worldwide reclaims an account it lost in 1997 to Ammirati Puris Lintas. New TV and print advertising is set to break in September aimed at bolstering Air France as a brand as well as increasing top-class traffic on North Atlantic routes by 20%. Air France earns half its operating profit from business travelers, though it has only 5% of the trans-Atlantic market.

Copyright June 1999, Crain Communications Inc.

Most Popular
In this article: