Passengers on the airline's first and executive classes will be entitled to fly to Tokyo or Osaka with a companion, who won't have to pay on condition that both have the same itinerary while going; they can return separately.
The new companion-free offer coincides with the introduction of bigger Boeing 747-400 aircraft instead of the smaller 747-200s. Air-India is keen to fill these aircraft in the face of stiff competition from other carriers like All Nippon Airways.
The beleaguered Air-India, which suffered a loss of $56 million on revenues of $1 billion in 1995, recently tapped Lowe Group affiliate ad agency Enterprise Nexus Communications, Bombay, for a new print campaign. The airline says it will continue to use long-time agency Hindustan Thompson Associates, Bombay, and is only trying the new shop for a one-off exercise.
Copyright June 1997, Crain Communications Inc.