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AIR INDIA

Published on .

AIR-INDIA

Headquarters: Bombay

Ownership: State-owned

Leadership: Russi Mody, chairman; Brijesh Kumar, managing director

Revenue: Estimated $1.56 billion loss

Ad agency: Hindustan Thompson Associates, Bombay

Recent success: Increased share of the international air travel market in India by 2% to 22%.

Biggest challenge: Cutthroat competition and fierce fare discounting by international airlines; filling seats on flights to Europe, Canada and Africa, sectors where Air-India is weak.

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