Air Tran campaign takes off

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Air Tran Airlines breaks a campaign today promoting the launch of its frequent flier program, A-Plus Rewards, which offers free travel on 14 U.S. airlines. Cramer-Krasselt, Chicago, handles. TV, outdoor, newspaper and radio advertising breaks today; consumer and trade ads are to appear in May magazines. The campaign tagline is "It's something else."

Copyright March 1998, Crain Communications Inc.

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