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Airline alliance launches ads

Published on .

The One-World Alliance, led by American Airlines and British Airways, launched a $35 million international campaign, its largest push yet. The print, outdoor and online effort from Temerlin McClain, Irving, Texas, and M&C Saatchi, London, highlights two new members of the grouping, Ireland's Aer Lingus and Latin American carrier LanChile.

Copyright April 2000, Crain Communications Inc.

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