VALUE AIRLINE ATA FINALLY ENDS REVIEW, SELECTING PUBLICIS

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(March 30, 2001) -- Indianapolis-based ATA has selected Publicis in Mid-America, Chicago, to handle its $12 million to $15 million advertising account, following a yearlong review.

The value air carrier is expected to announce the decision later today. In December, ATA narrowed the contenders for the hotly contested review to five shops, including Grant Jacoby, Euro RSCG Tatham and J. Walther Thompson USA, all Chicago, and Martin/Williams, Minneapolis.

Agency executives close to the review confirmed the decision.

ATA has opened a hub in Chicago's Midway Airport and has aggressively invested in new planes as it prepares to broaden its vacation airline image to attract value-minded business travelers. Jones Lundin Beals, Chicago, was the consultant on the review. -- Kate MacArthur

Copyright March 2001, Crain Communications Inc.

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