New AirTran ads take off

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AirTran Airlines, Atlanta, the former ValueJet Airlines, breaks a campaign Sept. 25 in The Wall Street Journal, USA Today, and newspapers in 25 markets carrying the tagline, "It's something else." It's the first work from Cramer-Krasselt, Chicago, which won the account in July.

Copyright September 1997, Crain Communications Inc.

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