Alamo aligns pan-Euro account with M&C Saatchi

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Car rental company Alamo appointed M&C Saatchi, London, to handle its new pan-European advertising after pitching for the business against a field including U.K. incumbent Walton & Wiggins. M&C Saatchi said Alamo will spend about $6 million in both Germany and the U.K., and is still formulating plans for the rest of Europe.

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