×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Alamo aligns pan-Euro account with M&C Saatchi

Published on .

Car rental company Alamo appointed M&C Saatchi, London, to handle its new pan-European advertising after pitching for the business against a field including U.K. incumbent Walton & Wiggins. M&C Saatchi said Alamo will spend about $6 million in both Germany and the U.K., and is still formulating plans for the rest of Europe.

Most Popular
In this article: