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Alamo launches $26 mil TV and print campaign

Published on .

Alamo Rent A Car today broke a new $26 million network TV and print campaign targeting the leisure and business travel segments Feb. 22 in major daily newspaper travel sections. Ads use the new theme, ``Drive happy.'' Foote, Cone & Belding, New York, handles.

Copyright February 1998, Crain Communications Inc.

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