Alamo picks FCB for North America

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Alamo Rent A Car named Foote, Cone & Belding, New York as agency of record for North America. FCB will handle TV, print and collateral targeted at the leisure audience. Billings are estimated at $20 million. The review included McCann-Erickson Worldwide, Atlanta; Lowe & Partners/SMS, New York; and Bernstein/Rein, Kansas City, Mo. Previous agency was Hal Riney & Partners, San Francisco, but Alamo also handles some creative in-house.

Copyright December 1997, Crain Communications Inc.

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