Alamo Rent A Car, Fort Lauderdale, Fla., assigned its estimated $10 million U.S. direct marketing to OgilvyOne
, Worldwide, New York and Miami, from Wunderman
Cato Johnson. OgilvyOne's New York office will handle database management and the Miami office will handle strategic planning and creative. Spending was not disclosed.
Copyright December 1997, Crain Communications Inc.