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Alaska line selects

Published on .

Alaska Airlines has hired Wongdoody, a Seattle ad agency, to handle its print advertising through the end of the year. The airline last week parted with Goodby, Silverstein & Partners, San Francisco, and is conducting a closed review for the estimated $10 million to $15 million account. Both Pat Doody and Tracy Wong had worked for Alaska's longtime agency, Livingston & Co., which is no longer in business.

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