Alberto-Culver brings in Australian marketer to fill top European role

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LONDON--U.S. haircare marketer Alberto-Culver is drafting in to the U.K. David Webb, currently its VP for Australia and New Zealand, to take over the role of group VP for Europe, the Middle East and Africa (EMEA).

Mr. Webb, who takes up the new post Jan. 1, is succeeding Graham Fish, the incumbent since 1987. There will be a three month hand-over period before Mr. Fish leaves to pursue "equity-based opportunities in which I can have more control of my own destiny."

British-born Mr. Webb has spent most of his career abroad, including stints in South Africa and Australia, working for Revlon and L'Oreal before joining Alberto-Culver 17 months ago. He will relocate to the Alberto-Culver's Basingstoke office, near London. Andrew Jetson, currently financial director for Australia and New Zealand, will fill the post Mr. Webb vacates.

Lowe Howard-Spink, London, has handled Alberto-Culver's European ad account, worth around $13.6 million, for more than seven years, according to Mr. Fish. Carat, London, holds the media buying. The company's biggest brands in the EMEA region are Alberto VO5 and the hairdressers' salon-only line Indola.

Mr. Fish, 45, a marketer by background who has been with Alberto-Culver since 1979, says changes to the company's strategy are unlikely in the short to medium term.

Copyright December 1998, Crain Communications Inc.

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