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Alberto readies Tresemme relaunch

Published on .

Alberto-Culver Co. will spend an estimated $30 million to relaunch its 40-year-old Tresemme brand this fall with new packaging and four new styling products. Lois/EJL, Chicago, will handle an advertising campaign promoting the revamped line and the new products.

Copyright July 1999, Crain Communications Inc.

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