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What are you doing? is a question that might have been asked of Omnicom Group's Goodby, Silverstein & Partners, San Francisco, when they decided to taunt sibling shop DDB Worldwide, Chicago, over its successful Anheuser-Bush Cos.' Budweiser "Whassup?" campaign. But Brett, Ian and Chad go through their preppy paces asking "What are you doing?" as they
sip imported beer in their upscale version of the original spots. The kicker: a shot of two of the original African-American "Whassup" actors astounded by the wannabes, and a parody that doubles the life of the original.
Title: What Are You Doing?|
Agency: Goodby Silverstein & Partners, San Francisco
Creative Directors: Jeff Goodby, Rich Silverstein
Art Director: Stefan Copizn
Copywriter: Ian Kalman
Producer: Cindy Epps
Production Co.: Headquarters, Santa Monica, Calif.
Director: Lloyd Stein
Editorial Co.: FilmCorecq, Santa Monica, Calif.
Editor: Gordon Carey
Agency: Interpublic Group of Cos.' Lowe, New York
Creative Directors: Lee Garfinkel, Gary Goldsmith, Dean Hacohen, C.J. Waldman
Art Director: Hank Kosinski
Copywriters: John Maxham, C.J. Waldman
Executive Producer: Bob Nelson
Producer: David Gerard
Production Co.: @radical media, New York
Director: Frank Todaro
Editorial Co.: MacKenzie Cutler, New York
Editor: Dave Koza
At a 1978 concert, the origin of a rock music phenomenon is explained as two guys flick lighters to hunt for their Heineken bottles -- and the whole crowd whips out lighters.