Spot, from the U.K., was voted best in the alcoholic beverages category and carries endframe: "Life's too short to be bitter."
Anheuser-Busch-Bud Light: "Limo" ( DDB Needham Worldwide; Crossroads Films; :30). Young man deplanes at an airport and sees a limousine driver holding a sign that reads "Galazkiewicz." When he asks if the limo has Bud Light and the driver answers in the affimative, the youth says "Then I am Mr. Gally-WICK-its."
"Do you mean Dr. Gall-ACK-o-witz?" the driver asks dubiously. "Yes ... I ... AM!" the youth exclaims. Once in the car and on the road with a beer, he plays with all the gadgetry and the driver asks, "First time in a limo ... Doctor?" "In a limo this small," the rider fires back.
This and other campaign executions have made "Yes ... I ... AM!" a national catch phrase, which even President Clinton has used.
G. Heileman Brewing Co.-Rainier Beer: "Wally" ( Deutsch/-Dworin; Bednarz Film Production Co.; :30). One in the "prayer" series, b&w execution features lean, mustachioed mountain man Wally Welch against a plain background holding a Rainier beer: "I pray people come visit the mountains and I pray they don't stay ... I pray for `do-nothing' clubs-man's got to have a bunch of buddies sitting around telling stories and drinking beer ... I pray for a good dancing partner." Closing voice-over: "Pray for rain-mountain-fresh Rainier beer."