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ALCOHOLIC BEVERAGES BE THEY MOUNTAIN MEN OR BLUSHING IRISH BRIDES, BEER SPOTS ARE BOUND TO LEAVE 'EM LAUGHING

Published on .

Whitbread Beer Co.-Murphy's Irish Stout: "Wedding" ( Bartle Bogle Hegarty; BFCS; :60) At a rollicking Irish wedding reception, a young guest talks wistfully about how he was the "first boy in Cork" to kiss the bride, when they were in school. "So, I suppose it should have been me," he continues, sipping his ale and smiling at the bride (who smiles back nervously). "But like the Murphy's, I'm not bitter," he says. At that point, three bridesmaids begin flirting with him.

Spot, from the U.K., was voted best in the alcoholic beverages category and carries endframe: "Life's too short to be bitter."

Anheuser-Busch-Bud Light: "Limo" ( DDB Needham Worldwide; Crossroads Films; :30). Young man deplanes at an airport and sees a limousine driver holding a sign that reads "Galazkiewicz." When he asks if the limo has Bud Light and the driver answers in the affimative, the youth says "Then I am Mr. Gally-WICK-its."

"Do you mean Dr. Gall-ACK-o-witz?" the driver asks dubiously. "Yes ... I ... AM!" the youth exclaims. Once in the car and on the road with a beer, he plays with all the gadgetry and the driver asks, "First time in a limo ... Doctor?" "In a limo this small," the rider fires back.

This and other campaign executions have made "Yes ... I ... AM!" a national catch phrase, which even President Clinton has used.

G. Heileman Brewing Co.-Rainier Beer: "Wally" ( Deutsch/-Dworin; Bednarz Film Production Co.; :30). One in the "prayer" series, b&w execution features lean, mustachioed mountain man Wally Welch against a plain background holding a Rainier beer: "I pray people come visit the mountains and I pray they don't stay ... I pray for `do-nothing' clubs-man's got to have a bunch of buddies sitting around telling stories and drinking beer ... I pray for a good dancing partner." Closing voice-over: "Pray for rain-mountain-fresh Rainier beer."

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