Title: Group marketing director, Guinness Import Co., Stamford, Conn.
Goal: Making consumers insatiably interested in Guinness ale.
Challenge: A marketing budget that's tiny compared with major U.S. beers.
Tip: Empower all staffers Prediction: Competition from new, darker beers is building the overall beer and ale category.
Revelation: Guinness has the same calories per ounce as skim milk, but no one realizes it.