cuts 35% of its staff

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Most Popular cut about 150 employees, or 35% of its workforce Nov. 17. A spokesman for the company, which provides Internet services delivered to the desktop said the layoffs were "to rebalance our resources." He said the majority of the layoffs were in areas developing new Internet applications. The spokesman said AllAdvantage would focus on a business-to-business model, including its Advantage sales network, as well as selling its data profiling services. was founded on a pay-to-surf the Web business model; users who downloaded the AllAdvantage Viewbar to their desktop were paid cash for viewing the ads delivered to the Viewbar. It recently adopted a sweepstakes model and launched the Advantage Network to sell ads across a network of similar services, as well as ad-supported free Internet service providers.

Copyright November 2000, Crain Communications Inc.

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