The Holiday Web Ad Package, a new Internet advertising package, was launched by AllAdvantage.com as a one-stop solution for advertisers to reach online consumers on top Web sites during the 1999 holiday season. In anticipation of the largest online holiday shopping season ever, AllAdvantage.com is positioning this new ad package at retailers that have been locked out of advertising space on top sites and for retailers that are looking for a value-based, turnkey solution to reach consumers on the major search engines. The company will also sell access to America Online on a separate basis. Additionally, AllAdvantage.com added Phil Sweenie, formerly senior VP-sales and marketing at NBC, as sales manager to oversee the opening of sales offices in Chicago, Dallas and Detroit.
Copyright September 1999, Crain Communications Inc.