Allied Domecq reviews $80m European media account

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LONDON -- Allied Domecq Spirits and Wines, a division of the U.K.-based international drinks and retailing group, is to hold a review of its $80m media planning and buying operations in Europe starting in June, according to Mark Hunt, external communications manager. Currently, Zenith and Optimedia handle media, but the client may consolidate the account, Hunt says. Initially, only the incumbents will be asked to make presentations, but if they fail to meet Allied Domecq's requirements, the client will open up the pitch. Bristol-based Patrick Burton, the Allied Domecq group media manager, is in charge of the review. A decision is expected by August and any changes will be implemented by early 1998.

The review does not affect creative relationships. Allied Domecq's main European agencies include Publicis for Ballantine's in Europe and International, Beefeater in Spain, the U.K. and international; D'Arcy Masius Benton & Bowles for Teacher's and Laphroaig in the U.K.; Rainey Kelly Campbell Roalfe for Tia Maria in the U.K.; J. Walter Thompson for Cockburn's in the U.K. and HHCL & Partners for Sauza in the U.K.

Copyright April 1997, Crain Communications Inc.

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