Allied Domecq Spirits USA today unveils a new Kahlua liqueur site, the first interactive work for Kahlua from BBDO, which won the account last year from Lois/EJL, also Chicago. Interactive shop Cow.com, Los Angeles, formerly handled Kahlua's Web site.
BBDO created the site with BBDO Interactive, New York, incorporating the new "Anything goes" print campaign, which broke in March. Print and radio ads running this summer will try to drive people to the site.
The site includes drink recipes, a sweepstakes and, eventually, social event listings in major cities, said Elizabeth Puleo, director of marketing at Kahlua.
Copyright May 1999, Crain Communications Inc.
