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Allied Domecq wine shifts from Zuckerman Fernandes

Published on .

Allied Domecq's Clos du Bois wines and agency Zuckerman Fernandes &Partners, San Francisco, have parted after five years. Zuckerman chairman Ira Zuckerman said the decision to end the relationship resulted from a change in the "casts of characters and our respective goals." A review for the $5 million account will be conducted early next year, a winery marketing executive said. A $4 million advertising effort for another Allied Domecq wine brand, Callaway Coastal, is handled by Open Minds/The Ponzi Group, Laguna Beach, Calif.

Copyright August 2000, Crain Communications Inc.

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