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Alloy buys marketer to Gen Y boys

Published on .

Alloy Online, New York, a Generation Y-aimed marketer and catalog publisher, acquired CCS, a direct marketer targeting teen-age boys. The $50 million-plus acquisition is expected to boost Alloy's revenue by at least $15 million. San Luis Obispo, Calif.-based CCS, which sells a variety of skateboard- and snowboard-inspired clothing and accessories, reaches more than 1 million boys a month via its Web site and catalog. Alloy, which targets teen girls with its catalog and online community, reaches more than 10 million people a month.

Copyright July 2000, Crain Communications Inc.

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