Alloy Online, ink content deal

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Most Popular, a high school sports Web site, will be the exclusive provider of high school sports content for Alloy Online's, a teen-oriented Web site. Alloy will develop a co-branded SchoolSports/Alloy section in the Sports Section of, featuring daily stories and features on high school sports nationally. The two companies plan offline promotions as well.

Copyright January 2000, Crain Communications Inc.

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