Alloy, Reebok to launch online chat series

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As part of a recently announced partnership, online teen site Alloy Online and Reebok International Ltd. will debut an online chat series with athletes about the health, fitness and self-esteem of young adults at alloy.com this January. The chat is an integral part of Reebok's online marketing strategy designed to increase brand awareness among consumers. Alloy Online will drive traffic to reebok.com using the chat series, banners and special events. In addition, Alloy Online will leverage its convergence media model to drive teens to the Reebok-sponsored chat series via its popular e-mail magazine, Alloy e-Zine, and through its catalog that reaches more than 10 million teens per month.

Copyright November 1999, Crain Communications Inc.

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