Allrecipes.com, Seattle, narrowed a review for its first agency to McCann-Erickson, Seattle, and Suissa Miller, Los Angeles. The site expects to pick an agency by May 3. The review was narrowed from a list that included BBDO
West, San Francisco, which withdrew because of a conflict, and Citron Haligman Bedecarre, San Francisco. Allrecipes plans spending of $8 million to $10 million for 2000, with spending on an annualized basis around $20 million. Allrecipes offers recipes, coupons, a grocery list generator and links to e-grocers and ads of local supermarkets.
Copyright April 2000, Crain Communications Inc.