Allstate Insurance Co., Northbrook, Ill., breaks the print leg of its recently launched Spanish-language campaign, themed "Buenos manos ma trabajando para usted" ("Good hands working for you"), in January issues of Hispanic, Hispanic Business, Latina, Latina Style
and People en Espanol
. TV and radio commercials started earlier this month in local Hispanic markets. La Agencia de Orci & Asociados, Chicago, handles Allstate's Hispanic marketing efforts.
Copyright November 1999, Crain Communications Inc.