Allstate expands Hispanic ads

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Allstate Insurance Co., Northbrook, Ill., breaks the print leg of its recently launched Spanish-language campaign, themed "Buenos manos ma trabajando para usted" ("Good hands working for you"), in January issues of Hispanic, Hispanic Business, Latina, Latina Style and People en Espanol. TV and radio commercials started earlier this month in local Hispanic markets. La Agencia de Orci & Asociados, Chicago, handles Allstate's Hispanic marketing efforts.

Copyright November 1999, Crain Communications Inc.

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