The makeup line will be aimed at young consumers.
Also, Almay has signed model Vendela to appear in brand advertising from Tarlow Advertising.
Nabisco Foods Group's LifeSavthis month rolls out several new line extensions. Now & Later taffy spins off a two-flavor lollipop, called Now & Later Splitstix in cherry/apple and raspberry/lemon flavors. Breath Savers expanded its offerings to include iced mint sugar-free mints, and LifeSavers Super Holes now are available in wild fruit flavors.
Also, Nabisco Foods Group's Planters Co. has added two new varieties to its stand-up bag snack line. PB&J Crisps, peanut-shape bite-size cookies filled with strawberry filling and peanut butter creme, sell for about $1.79. Honey Crunchers honey roasted sunflower kernels also was introduced, also selling for about $1.79.
Gerber Products Co. is introducing its new Table Teaching line for 9- to 15-month-olds with a national print and TV campaign, from Noble & Associates, Springfield, Mo. The effort also touts Gerber Graduates toddler foods.
Colgate-Palmolive Co. is extending its Mennen deodorants/antiperspirants
with baking soda variants under the Lady Speed Stick and Speed Stick brands and a Speed Stick Clear deodorant. Marketing will include consumer promotion and advertising from FCB/Leber Katz Partners, New York.
Maytag is introducing the IntelliSense dishwasher through a $7 million national print and broadcast campaign, created by Leo Burnett Co., Chicago.