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An excited gaggle of vowels howls, "I scream for ice cream," in a :15 backing Marshmallow Alpha-Bits with ice cream cone shapes. The first advertising for the limited-time-only marshmallow shape broke last week. Colossal Pictures, San Francisco, handled the animation of the frenetic marshmallow letters, including the "I," who hugs a cone shape and declares, "They're ice-cream-alicious!" Ogilvy & Mather, Los Angeles, created the campaign for the cereal brand of Kraft Foods' Post division. Copywriter: Alice Germanetti. Art director
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