Alta Vista U.K. hires Doubleclick head

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LONDON--Internet search engine and e-commerce company Alta Vista, which launched here in December 1999, has hired as its U.K. Managing Director Andy Mitchell, the managing director of Internet ad sales company DoubleClick U.K.

Mr. Mitchell was DoubleClick's first U.K. employee when he joined the company at the end of 1997 from Ogilvy & Mather Worldwide, where he helped launch the company's digital communications effort in the U.K.

DoubleClick has since grown to 90 employees and has Web sales contracts with MTV Europe, Flextech Television, the U.K.'s first major free ISP Freeserve and FT Your Money.

Mr. Mitchell will be based in London.

Vesey Crichton is AltaVista's director of marketing for Europe.

Copyright January 2000, Crain Communications Inc.

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