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AltaVista boots up $100 mil campaign

Published on .

Compaq Computer Corp.'s search engine AltaVista today breaks a $100 million ad campaign along with a $5 million giveaway from sister site Shopping.com. The campaign is believed to be created by Compaq shop DDB Worldwide, New York. It's unclear how the campaign or an ongoing review for the AltaVista account would be affected by AltaVista's potential sale to CMGI.

Copyright June 1999, Crain Communications Inc.

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