Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

AltaVista inks directory deal with LookSmart

Published on .

Digital Equipment Corp.'s AltaVista is adding a directory service to its site through an alliance with LookSmart, San Francisco. Called Category Search, the service is a shared revenue arrangement between AltaVista and LookSmart and will be sold by the DoubleClick ad network. The new feature, which went live over the weekend, opens up new ad-targeting and sponsorship opportunities on the site.

Copyright January 1998, Crain Communications Inc.

Most Popular
In this article: