×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

AltaVista partners with Net Shepherd

Published on .

Net Shepherd, an Alberta, Canada-based company, signed an agreement with AltaVista Internet Software to merge its rating and review database with AltaVista's search engine. Through Net Shepherd's database, users can modify their searches with one of six age-appropriate categories and a five-star quality review. As part of the agreement, the companies intend to offer filtered searches to third party content providers. "A good example would be a family-oriented service that wants a `family-safe' search on their site," said Don Sandford, president and CEO of Net Shepherd. "Other examples would be sports or financial search sites that might only return safe five-star quality rated sites."

Copyright May 1997, Crain Communications Inc.

In this article:
Most Popular