AltaVista's future will impact DoubleClick's

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Compaq Computer Corp.'s announcement late last month that it plans to buy Digital Equipment Corp. could have a significant impact on DoubleClick, a leading Web advertising network and rep firm that plans to file for an initial public offering soon.

According to DoubleClick's public filings with the Security & Exchange Commission, 44.7% of DoubleClick's revenue comes from its biggest customer: the AltaVista search engine, a Digital property whose future is unclear.

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Copyright February 1998, Crain Communications Inc.

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